There is a relationship between knowledge & wisdom. “The fool doth think he is wise, but the wise man knows himself to be a fool” as Shakespeare wrote in As You Like It. The less someone knows the more confident they tend to be about their abilities and the greater the "illusion of superiority." Such is the cognitive bias of the Dunning-Kruger effect.
You don't know what you don't know but the more you learn the more you realize how very little you actually know compared to the wealth of information that is out there to be learned.
Making wise choices requires knowledge and experience. Without experience or outside information our choices are mostly guess work. Interestingly, until there is an outcome all guesses are, paradoxically, both the right and wrong choice. It's sort of like Schrödinger's cat. Only after an event has transpired can we, through observation, realize if we made the right or wrong choice. Through experience & reflection of our choices we (hopefully) build upon what we already know and make better decisions and fewer mistakes.
The universe of business information available to you is expanding. People are constantly writing about big data and how to wrangle it to your advantage. The fact is that with more information comes more options as to what to do next; the paradox of choice. With so many possible choices it can be hard to know where to begin. Business intelligence software is a tool to help you manage some of that information; it's a way to more efficiently observe your data, enabling you to make wiser decisions. BI removes some of the burden of analysis by helping you find useful insights into your business with less effort than the old manual ways. Through consistent measuring & monitoring the intimidating "newness" of big data becomes more ordinary making your decisions easier and more reliable. Build off of your past experiences with the new ways of visualizing & analyzing your business to become the wisest fool.