Enterprise Marketing Manager, UK

Locatie: Winnersh, United Kingdom
Status: Full-Time
Afdeling: Expert Services


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Qlik is committed to changing the world by making it easier to make more insightful decisions and act on them. Our Business Discovery software helps organizations do more than just report findings. It allows them to explore their data and make informed decisions that can change the way they both see their business and operate more effectively. We are a Values Driven organization, operating over 100 countries with 30,000 customers around the world.

Qlik has a fast-paced, high-energy, and team-oriented culture. You've never had fun like this before! We offer a flexible and exciting work environment, and plenty of opportunities for you to grow as a professional and as an individual.

Role overview:

Based in Winnersh and reporting directly to the Marketing Director, UKI & Benelux, the role is Enterprise Marketing Manager, supporting the named account sales teams. The role provides support for achievement of the business objectives by implementing marketing campaigns/activities that generate market awareness, preference & sales pipeline for Qlik solutions. The Manager is responsible for planning, managing and executing Qlik campaigns to generate and nurture pipeline – responses, leads and opportunities, in line with global/EMEA field marketing and UK business objectives. The individual will be an experienced enterprise business development marketer- a field marketing expert from a BI/enterprise software background.   

This role will work as part of the UKI Marketing team. We are seeking a specialist in key account, value-based enterprise marketing with proven experience in the UKI B2B enterprise sector. 

This role has one direct report- Enterprise Campaigns Manager.

Role key deliverables and responsibilities:

• Work pro-actively with the UK Named Sales leadership and individual Named Account Managers to both implement global campaigns as well as build and execute activities aligned to the UK sales strategy and pipeline requirements
• Build and execute go to market plan to generate sales pipeline, create market awareness and build customer loyalty. Campaigns will target existing customers for ‚expand‘ opportunities as well as whitespace net new prospects.
• Demand generation activities include key account activities, Qlik events, 3rd party events, SI/partner comarketing activities, campaigns, telemarketing, Marketo campaigns, social media activities, etc • For demand generation activities, directly own and execute audience generation, campaign/event management and coordinate all Qlik/external resources required
• Work collaboratively with the Qlik Global and EMEA marketing teams to contribute to and execute global integrated marketing campaigns – including content syndication, nurture campaigns, webinars, events, social media campaigns, etc.
• Proactively management campaign follow-ups and success
• Develop and maintain relationships with internal teams, vendors and contractors for the development and production of Qlik events, third party event attendance and Qlik campaigns.
• Track and report on activity success and progress of responses through to qualified pipeline opportunities and closed won sales, using Qlik applications
• Demonstrate knowledge of BI market, Qlik solutions; current and upcoming industry standards and trends; competitor strategies; customer needs
• Demonstrate knowledge of marketing to the enterprise sectors – key account and value-based marketing
• Manage marketing budgets to ensure campaigns are delivered on time, within budget, whilst meeting quality standards, ROI and pipeline goals
• Timely management and population of relevant systems – including SFDC for lead and opportunity tracking and for campaign management, Marketo for campaign execution and Qlik’s own applications for campaign planning and tracking
• Engage with the sales teams and SI/partners to facilitate customer references (for PR plan and Customer Reference Programme)
• Regular reporting and updates as required

Role skills, knowledge and qualifications:

• Previous Marketing campaign role in enterprise software company
• Five or more years of experience in pipeline lead generation marketing in large Enterprise accounts • Key Account Marketing experience
• Previous people management experience
• Understanding of campaign management, target marketing and sales process
• Good SI marketing experience
• Social media skills and experience • Excellent written and verbal communications
• Ability to effectively work under tight deadlines and manage projects independently
• Resourcefulness in problem-solving
• Good creativity skills
• Excellent people skills and an upbeat and enthusiastic attitude
• Strong organisational skills and keen attention to detail
• Strong IT/systems skills
• Superior professionalism and judgment
• Strong work ethic

Additional Skills and requirements:
• Tools:; Marketing automation tools – Marketo/ Eloqua
• People management o Working in a virtual team o Communications skills
• Process management o Event and Project management o Budget management
• Information management o Data profiling and cleansing o Analysis and reporting

• Personal Attributes: Live the Qlik core values every day’ (take responsibility, move fast, challenge, teamwork, open & straightforward)
• Enjoys working in a fast moving and challenging environment
• Team driven and hungry for success
• Flexible to meet the changing needs of the business and willingness to take on new responsibilities as and when required
• Ability to work and communicate at all levels
• Outgoing, highly self-motivated and strong character
• Well organised and very hands on approach with an ability to prioritise based on business goals
• Enjoy networking and working as part of a team
• Some travel will be required- flexible about traveling in the UK/overseas
• Contributor of new ideas and best practices


About Qlik

Qlik’s powerful, accessible business intelligence solution enables organizations to make better and faster decisions. Its QlikView product delivers enterprise-class analytics and search with the simplicity and ease of use of office productivity software. The in-memory associative search technology it pioneered makes calculations in real-time enabling business professionals to gain insight through intuitive data exploration. Unlike traditional business intelligence products, QlikView can deliver value in days or weeks rather than months, years, or not at all. It can be deployed on premise, in the cloud, or on a laptop or mobile device—from a single user to large global enterprises. Qlik is headquartered in Radnor, Pennsylvania, with offices around the world and a network of over 1,700 partners to serve more than 31,000 customers in over 100 countries worldwide.