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American Kennel Club

American Kennel Club experiences a new “breed" of analysis with QlikView


Regio: United States
Omzet: <$100M
Bedrijfstak: Onderwijs / Non-Profit
Functie: Executive, Finance, IT, Marketing, Operations, Service & Support

“We designed a QlikView dashboard to get to the detail we need in only two mouse clicks. The dashboard is available via a shortcut on everyone’s desktop which accesses the web interface. The only ‘training’ we needed to do was to simply let users know that the dashboard was on their desktops.” Charley Kneifel, Chief Information Officer, The American Kennel Club


  • Not-for-profit, member-driven organization established in 1884
  • Maintains the world‘s largest registry of purebred dogs (registers 950,000 dogs and 500,000 litters annually)
  • Sanctions and regulates more than 20,000 events annually
  • Achieved ~$72 million in revenue with 450 employees
  • Headquartered in New York City


  • Enrich data analyses capabilities for large quantity of data (over 950,000 dogs and 500,000 dog litters registered annually)
  • Improve information sharing across departments and increase operational visibility to management
  • Increase staff efficiency when responding to media, dog breeders, and members’ most common questions


  • Deployed QlikView to 30 users across 6 functions in the US:
  • Executive Analysis: Review dashboards segmented for management team and department heads tracking top line measurements
  • Marketing Analysis: Analyze breeder and owner registrations sorted by breed and state; most popular breeds; geographical locations; historical comparisons; time lag between whelp and registration; etc.
  • Service & Support Analysis: Monitor service ticket requests, inbound call volumes, response times and abandoned calls
  • Operational Analysis: Measure registration department performance for actual versus budget numbers for dogs processed
  • Financial Analysis: Conduct ‘what-if’ analyses before committing funds
  • IT Analysis: Assess department schedules to be sensitive to timing of IT hardware and software upgrades
  • Rapid implementation in less than 10 weeks
  • Leveraged QlikView Server to handle large data volumes supporting annual requests from > 500,000 registered breeders


  • Faster responsiveness to customers with two-click data access
  • Better decision-making with more accurate, cross-functional info
  • Increased IT department efficiency, now free from answering management’s ad-hoc reporting requests

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