Customer & Sales Insight


Regio: Europe, United Kingdom
Omzet: N/A
Bedrijfstak: Groot en detailhandel
Functie: IT, Marketing, Operations, Supply Chain, Finance, Human Resources

“We need to react quickly to what happens in the store during each day. QlikView gives us up-to-the-minute insight and analytics. Hourly sales figures are delivered to management, allowing us to make real-time business decisions for store performance and enhance our customer experience.”

—Helen Duffy, Head of IT, Arnotts


  • Established in 1843, Arnotts is the oldest and largest department store in Ireland, with more than 300,000 square feet of retail space. It is ranked among the top-five department stores in the British Isles.
  • Arnotts is known for innovation in IT, and recently became the first department store.


  • Extracting business value and insight from customer data held on disparate data and department related systems including Oracle Retail & Financials, Excel, EPOS, HR, Finance and Customer Loyalty (Arnottscard)
  • Building a central data repository for a flexible and intuitive approach
  • On-the-fly access and utilisation of data providing users with a consistent view of the whole business
  • Providing staff with a true self-service Business Discovery platform


Arnotts deployed QlikView replacing its SAP Crystal Reports BI software and delivered in phased approach to Buying & Merchandising, Retail Operations, Marketing & Management; quickly followed by Finance, HR and areas of the business looking at avoiding or reducing product wastage.


  • Four months from initial decision to delivering live applications
  • Significantly reducing administration costs
  • Providing operations directors with hourly sales figures
  • Reducing time to analyse sales data from once daily to near real-time
  • Analysis for customer insight
    •Improving efficiency and productivity

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