Asia Pacific, Australia
Research & Development
"In one example Inside Info & QlikView streamlined a data process from what was days or weeks, or so complicated it wouldn’t be considered, to seconds and that means a better value proposition for us and our customers.
Jon Marshall, Managing Director, AsteRx
- Leading provider of data research services for the Australian healthcare industry.
- Market reseach holds numerous data challenges
- Need to bring data to life for customers rather than providing raw data sets
- Existing data process complex & cumbersome
- AsteRx is better able to profile prescribing statistical data to break new ground in identifying health trends using QlikView online. Inside Info delivered an end-to-end solution in just 12 days.
- Showing a potential increase in new business
- Opened up new target market – able to target marketing teams with non technical skill due to self serve insight with intuitive free-form drill down analysis of massive data volumes
- Better able to identify health trends & anomalies
- Saved customers days to weeks of work in drawing insight from the research
- Expanded breadth of analysis by adding contextual data to study results