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Bainbridge International

Bainbridge sailing QlikView into the future of selling


Regio: United Kingdom
Omzet: <$100M
Bedrijfstak: Mill Products
Functie: Sales

“Deploying the QlikView-powered solution across the web has more far-reaching benefits than we initially expected. Never before have we had so much detailed information on customers and sales at our fingertips so effortlessly.” Nick Irvine, IT Manager, Bainbridge International


  •  Manufacturer and distributor of products to marine, construction, and recreational markets
  •  Established in 1917, one of world‘s oldest sailcloth manufacturers
  • More than 5,000 products marketed in more than 100 countries to sail makers, marine cover makers, ship and boat builders, flag and banner makers, architects and chandlers
  • Headquartered in Southampton, UK


  • Track and identify customer “drift”, spend and profit
  • Support salesforce efforts to cross-sell products to current customers
  • Increase competitive advantage by improving customer relationships


  • Deployed QlikView to 40 users initially in internal sales support in the UK and soon to be expanded to include field sales reps:
  • Sales Analysis: Analyze sales, profits and margins by customers and products; customer profiling for additional sales opportunities
  • Rapid implementation in just a few weeks
  • Leveraged QlikView Server to aggregate data from primarily Microsoft Dynamics (Navision) ERP system handling a high volume of customer data records


  • Enabled cross-selling to existing customers by providing valuable customer data such as spend history and buying habits
  • Reduced customer “drift” by empowering sales team to complete the sale in a timely manner
  • Increased sales opportunities by making suggestive product offerings available to the salesperson at the click of a mouse
  • Created a more successful salesforce with detailed customer insights and intelligence available remotely
  • Predicted payback period < 6 months

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