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Blyth HomeScents

A singular view with QlikView improves performance at Blyth HomeScents


Regio: United States
Omzet: $100M-$1B
Bedrijfstak: Consumentenproducten
Functie: Finance, Marketing, Sales, Supply Chain

“Previously, Sales and Marketing needed a lot of help trying to get the information they need; now it’s right at their fingertips. QlikView provides them with answers in seconds instead of weeks.” Oleg Troyansky, Director for Application Services, Blyth HomeScents International


  • Leading consumer products business, primarily focused on fragranced products and related accessories. Strong relationship with Wal-Mart among other food, drug and mass retailers
  • Division of Blyth, Inc. prior to being sold to MVP Group International (Charleston, SC) in May 2007
  • Achieved ~$300 million in revenue with 1,000 employees


  • Improve speed and quality of decision making by eliminating highly manual reporting processes
  • Consolidate enterprise data from merged divisions using different data source systems
  • Enable developer and end-users with analysis solution that is easy to use and flexible to accommodate evolving needs


  • Deployed QlikView to ~ 200 users in 4 functions in NA incorporating dashboards / scorecards, analysis and reports:
  • Sales Analysis: Assess sales forecasting and performance by sales person, brand, channel, and geography against plan and actual POS data
  • Marketing Analysis: Track sell-through performance of product lines
  • Supply Chain Analysis: Analyze finished and raw material inventory, excess and obsolete inventory, stock levels, and freight costs
  • Financial Analysis: Monitor customer credit, ROS, RONA and cash flow
  • Rapid implementation in 3 weeks for sales application
  • Leveraging QlikView Server and Publisher (64-bit) to consolidate data from IBM System i (AS/400) based Movex, BPCS ERP and Excel


  • 98% reduction in excess and obsolete inventory costs by tracking stock against actual sales
  • Increased channel loyalty to ensure higher future sales
  • Enabled faster and more accurate decisions by making analysis and reporting capabilities available across the organization
  • Alleviated stress on IT by reducing quantity of ad hoc requests

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