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Christian Aid

Christian Aid makes major improvements to fundraising reporting thanks to QlikView

Bedrijfsprofiel

Regio: United Kingdom
Omzet: N/A
Bedrijfstak: Onderwijs / Non-Profit
Functie: Finance, Operations

"QlikView is a superb tool. It enables us to analyze far more information, more quickly, than ever before - with the same limited resource." Philip Keith, Marketing Accountant, Christian Aid

Background

  • Christian Aid operates on a global scale, focusing on the poorest countries in The Americas, Africa, the Middle East and Asia. The organisation has offices in these areas, in addition to the London Head Office and locations all over the UK.

Challenges

  • Needed to be able to analyse donor data in detail to improve the process of budget allocation for marketing activity.
  • Labor-intensive reporting procedures, making interrogation of data an arduous process.
  • Limited budget for a quick and easy to use solution.

Solution

  • Christian Aid selected QlikView to help them achieve detailed access to their huge donations database. A QlikView consultant was on hand throughout the 3-month implementation period.

Benefits

  • Speed of reporting has saved huge amounts of time and resource
  • Forecasting and budgeting will become more informed
  • Marketing will become better targeted due to availability of more comprehensive donor information
  • Improved accountability

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