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Context

QlikView enhances the market intelligence offerings of Context

Bedrijfsprofiel

Regio: United Kingdom
Omzet: <$100M
Bedrijfstak: Media
Functie: Marketing, Operations

“QlikView, the product, improves our capabilities, our processes, our people and the actionable intelligence we can deliver to our clients. It also increases our opportunities to introduce our innovations to new markets.” Howard Davies, Co-founder, Context

Background

  • Largest independent business and consumer technology research company in Europe
  • Among leading providers of IT fact-based data and competitive analyses on technology markets and channels
  • Customers are major technology vendors, Fortune 500 companies, and financial analysts
  • Headquartered in London, UK with offices across Europe

Challenges

  • Analytical tools that improve upon spreadsheets and static reports as a delivery mechanism for research to customers
  • Need tools without the complexity and delays of traditional OLAP cubes which would impair the value of reporting

Solution

  • Deployed QlikView to ~30 internal users and 300 customers across Europe:
  • Marketing Analysis: Allow customers to expedite analysis of research
  • Operational Analysis:; Provide accelerated product development cycles; deliver a differentiating customer service with report analysis capabilities
  • Six Sigma / Quality Analysis: Provide dashboards of statistical Six Sigma analysis for quality assurance of operations in measuring, analyzing and improving processes
  • Deploy new applications that are up and running in 4 weeks QlikView Server (64-bit) and Publisher enables reports as online and email deliverables to customers for dynamic, unrestricted reporting on timely, actionable market intelligence

Benefits

  • Value-added data delivery to Context customers
  • Customer-specific reporting service enhancements monthly
  • Capabilities to expand volume and granularity of data analysis
  • Research coverage expanded to new markets
  • New types of data merges and analytics developed by market analysts without dependencies on IT staff
  • Customer requests for additional QlikView licenses

 

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