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Dunlop Hiflex

Dunlop Hiflex gains insights from the information flow with QlikView


Regio: United Kingdom
Omzet: <100M
Bedrijfstak: Groot en detailhandel
Functie: Finance, Sales, Supply Chain

“With QlikView, what used to take an entire day now only takes a few seconds. You’re always just a few clicks away from the information you need.” Hannu Räsänen, Sales Director, Dunlop Hiflex


  • Leading distribution company that specializes in high- and low-pressure hoses and fittings
  • Headquartered in Leyland, UK
  • Achieved ~$50 million in revenue with 200 employees


  • Centralize information gathering and sharing in a decentralized corporate environment
  • Reduce time strain on IT staff, overwhelmed by frequent requests for aggregated information
  • Integrate with recently introduced ERP system, and make both systems easier to use


  • Deployed QlikView to 50 users across 3 functions in Finland and Estonia:
  • Sales Analysis: Analyze customer sales history, pricing, products to enable sales force to better engage and develop customer relationships
  • Supply Chain Analysis: Monitor inventory levels, purchasing and stocking to assess demand needs and improve supplier negotiations
  • Financial Analysis: Track customer, product, and sales statistics
  • Rapid implementation in < 8 weeks with support of Infobuild
  • Leveraged QlikView Server to aggregate data from an IBM System I (AS/400) based Movex ERP system handling more than 1 million sales transactions annually across 30,000 products and thousands of customers


  • Streamlined information gathering to increase efficiency of more independent sales and business teams
  • Increased customer satisfaction with sales reps freed up to focus entirely on supporting customers needs
  • Improved efficiency of IT department now free to focus on core responsibilities
  • Enhanced inventory management and improved reporting to executive management

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