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Global Retail Bank

QlikView® delivering innovation fuel to leading Global Retail Bank

Bedrijfsprofiel

Regio: United States
Omzet: >$1B
Bedrijfstak: Retail Banken
Functie: Marketing

"This is real! I can’t believe it. I’m sitting here right now with the entire customer base and every account and I can really ask any question, even me…this is really, really, really good. This is going to change everything."

—VP Marketing, Global Retail Bank

Background

  • Leading retail and corporate banking arm of financial services leader. Division offers a wide array of banking, lending and investment services to individual consumers, as well as to small businesses with up to $10 million in annual sales.
  • Operating more than 1,000 offices / branches worldwide with millions of customers
  • Headquartered in New York, New York

Challenges

  • Lower the cost per question – chairman has publicly stated that the bank will excel through innovation – hundreds of millions spent on legacy reporting, analysis and modeling creating too many barriers for decision maker access to key information
  • Chaotic use of spreadsheets and unmanageable processes

Solution

  • Deployed QlikView as ‘innovation fuel’ to an initial 25 centralized strategy users in marketing supporting major initiatives in US. (users scaling from 25 to 100’s by year end):
  • New Customer Analysis: Executive analysis of customer capture and quality of customer value management
  • Market Analysis: Market growth and penetration analysis including new combinations of existing business unit data from disparate systems
  • Innovation Planning and Measurement: Experimental initiatives generate new data and require quick, easy, configurable analysis and measurement
  • Marketing Campaign Analysis: System provides more detail and attributes to assess campaign success and identify opportunities
  • Product Analysis: Product managers assess product performance daily
  • Rapid pre-launch of 2 days with entire business up in 2 weeks
  • Completed 2 months worth of projects in 7 business days
  • Leveraged QlikView (64-bit) to report on 20 million records for millions of customers across multiple lines of business

Benefits

  • Reduced cost per question by 80%
  • Reduced turnaround time by 90%
  • Enabled process for iterative discovery to support innovation
  • Provided the ability to now get answers to questions that were not even possible to ask before while using Cognos and BO

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