Godrej Consumer Products

Godrej Consumer Products

Godrej Consumer Products Improves Decision-Making With Near Real-Time Access To BI Using QlikView

Bedrijfsprofiel

Regio: Asia Pacific, India
Bedrijfstak: Consumentenproducten
Functie: Finance, Sales, Supply Chain

“Data is of limited value, unless you can act upon it. While we have not calculated the actual financial return on investment, the fact is that the QlikView BI solution provides us with actionable data means we can be more agile and effective as a business – that is an immediate return on the investment.”

– Subrata Dey, Executive Vice President – Information Technology, Godrej Consumer Products

Background

  • Founded in 2001 in Mumbai India, Godrej Consumer Products (GCPL) is a major player in the Indian FMCG market with leading Household and Personal Care Products. The organization has five manufacturing facilities and uses a wide spread distribution network in both urban and rural markets made up of distributors, stockists and substockists covering over 650,000 retailers across India. The company employs over 1,200 employees in India and has an international presence with offices in India, Sri Lanka, Bangladesh, Indonesia, UK and Africa. GCPL’s product range includes soaps, toiletries and liquid detergents

Challenge

  • Duplication in reporting and delayed response times across departments
  • Create an easier, more effective reporting process
  • Improve decision making
  • Deliver near real-time access to reports

Solution

  • GCPL deployed QlikView 11 business discovery software into its sales function for in excess of 350 users. The organization intends to implement the solution across its supply chain and finance departments before rolling it to its other international locations around the world

Benefits

  • Delivered a ‘self-service’ model for reporting across all users
  • Enabled users to access real-time data for immediate, more accurate decisions
  • Delivered first application within schedule

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