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Haymarket Media Group

Haymarket cuts costs and drives revenue with QlikView

Bedrijfsprofiel

Regio: Europe, United Kingdom
Omzet: N/A
Bedrijfstak: Media
Functie: Sales, Marketing, Service & Support, Web, Finance, IT

"Within three hours, we installed the QlikView software on a server, loaded the data and built the dashboard. What had previously taken us months was done in hours with QlikView.”

Simon Turner
Group IT Director,
Haymarket Media Group

Background

  • The Haymarket Media Group is the largest privately-owned publishing company in the United Kingdom, publishing more than 100 consumer, professional, trade and consumer titles in some 20 languages and over 40 countries.
  • The company also publishes websites related to its publications and hosts events including exhibitions and conferences.
  • Industry: Media

Challenges

  • Deployment of a group-wide BI solution to expose business data  and create new reports for business leaders, sales executives and marketing managers.
  • Complex analysis requirements with opportunities for further development.
  • Integration with existing Excel-based management information systems.
  • Delivery of live data and analysis to users on the go

Solution

  • Haymarket upgraded to the QlikView Server Enterprise Edition having initially implemented QlikView Small Business Edition after a proof of concept involving the building of some 200 applications.
  • Solutions were deployed in the Sales, Marketing, Service & Support, Web, Operations, Finance and IT departments.
  • By the end of 2011 there are expected to be more than 400 documented users of QlikView, and a number of named users, with access to some 300+ million records
    Benefits.

Benefits

  • Data acquisition costs cut by up to 85 percent.
  • Immediate snap shot of data to identify positive trends and/or issues.
  • Users can access QlikView on the move using iPads and mobile devices.
  • Increased cost effectiveness of campaigns.

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