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Health Market Science

Health Market Science taking healthcare provider data a QlikView-leap forward


Regio: United States
Omzet: <$100M
Bedrijfstak: Media
Functie: Marketing, Operations, Sales

“QlikView further increases our competitive advantage and allows us to grow our business even faster with greater profitability. HMS can process more data from more sources with shorter time horizons, and look at data in new ways on demand, which helps to bring new products to market faster.” Matt Wallach, Chief Marketing Officer, Health Market Science


  • Leading source of healthcare provider data in the U.S.
  • Flagship product—HMS Provider Master File—tracks detailed information on over 4.5 million individual providers and 1 million healthcare organizations
  • Recognized by Inc. Magazine in both 2005 and 2006 as one of the fastest growing private companies in the U.S.
  • Headquartered in King of Prussia, Pennsylvania


  • Continuously acquire, analyze, integrate, cleanse and package millions of records from 2,500 data sources
  • Enable business analysts to analyze data without support from programmers that needed to focus on other priorities
  • Meet requirements without cost, complexity and time required by traditional OLAP cube solutions


  • Deployed QlikView to ~15 employees in 3 functions in the US:
  • Sales Analysis: Measure sales performance, and preferred products
  • Marketing Analysis: Track and measure industry trends and data needs
  • Operational Analysis: Analyze data quality and comprehensiveness monitoring of content updates, trend reporting on benefits of additional data sources;
  • Monitor quality assurance on products
  • Up and running with first pilot application in 1 day
  • Leveraging QlikView Server (64-bit) to aggregate more than 5.5 million records of data from 2,500 different data sources on healthcare providers – providing a single version of the truth


  • Gained ability to scale business analysis operations, allowing company to grow profitably
  • Liberated programmers from ad hoc reporting requests so they could focus on higher-value activities
  • Enabled salesforce with ability to respond to complex, ad hoc customer and prospect requests instantaneously
  • Increased product quality and expanded product offerings
  • Delivered speed and lower TCO than OLAP cube solutions

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