Customer Logo Kopeyka

Trade House Kopeyka

Leading Russian retail chain benefits from interactive analysis of its financial and marketing data in QlikView

Bedrijfsprofiel

Regio: Europe, Russia
Omzet: 57.5 Billion Rubles
Bedrijfstak: Groot en detailhandel
Functie: Sales, Marketing, Finance, IT

"QlikView is not just a BI tool. It’s a catalyst for dynamic and ambitious companies, a flexible and rapid tool for proactive users who are ready to take their company to the next level."

Boris Mikhalin, Head of BI, Trade House Kopeyka

Background

  • Consolidate information from various sources to get real-time credible, comprehensive and consistent reports in key business areas.

Solution

  • QlikView provides more than 100 users in the head office and regional offices with fresh business information, enables deep and diverse data analysis, and sets employees free from routine, non value added work.

Benefits

  • More efficient use of disparate data;
  • Enabled detailed information analysis;
  • Faster reaction to new trends and patterns in consumer behavior;
  • Users use data more efficiently;
  • Improved efficiency of marketing campaigns and customer relationship management;
  • Less people to support the accounts system;
  • 65-70% faster report generation.

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