Maxim’s Group

Improved data visibility through QlikView fuels Maxim’s growth


Regio: Asia Pacific, Hong Kong
Bedrijfstak: Groot en detailhandel
Functie: Finance, Service & Support, Marketing, Operations

"In QlikView we have found a solution that can help us make the right decisions as we embark on a journey to grow our company. Decision making fuelled by the right information will help us achieve the goals we have set for ourselves in terms of financial performance and satisfying our customers.”

Samuel Poon, Head of IT, Maxim’s Group


  • Established in 1956 as a fine-dining western restaurant in Hong Kong, today Maxim’s group is the largest home-grown food & beverage business serving about 200 million customers per year through over 800 outlets in Hong Kong, China, and other countries in Asia. The Group offers diversified services comprising Chinese, Asian and European restaurants, fast food outlets, cake shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, spanning from Mooncakes, Chinese New Year puddings, and rice dumplings to Chinese preserved meat.
  • Maxim’s Group introduced Starbucks to Hong Kong in 2000, and today, there are more than 130 stores in Hong Kong and Macau. The group also operates air catering services at 11 airports in China, including Beijing and Shanghai, through joint ventures.


  • Improve decision making to have a positive impact on customer service delivery
  • Improve monitoring of outlets to make better investment decisions
  • Deliver business insights to management quickly
  • Achieve optimal utilization of human resources


Maxim’s Group chose the QlikView platform. The solution is now crucial in helping the group improve service delivery across their outlets and in making investment decisions to support their goal of doubling their business by 2020.


  • Improved decision making results in sound investments in the future
  • Enabled users to access near real-time data for immediate action
  • Increased service delivery to customers through improved access to information
  • Improved procurement processes and supplier relations through data visibility

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