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Pernod Ricard España

Pernod Ricard España controls its business activities thanks to QlikView


Regio: Europe, Spain
Omzet: N/A
Bedrijfstak: Groot en detailhandel
Functie: Sales, Marketing, Operations

"QlikView turns decision-making into an easy process, by quickly and easily making data available to the users. This information was previously scattered among different systems or had to be prepared in advance using the existing BI tools."

Alfredo Hernández Peña
Commercial Planning and Analysis Manager,
Pernod Ricard España S.A.


  • Spain’s leading liquor distributor and Europe’s second largest overall
  • Headquartered in Madrid
  • More than 19,000 employees worldwide


  • Finding a tool that will help generate flexible and dynamic reports by integrating multiple sources of data in different formats
  • Making information readily available for department heads and directors, so that they can have access to the data in order to optimize decision-making
  • Ability to operate independently of the IT department, so that end-users feel comfortable developing their own queries and reports


  • Deploy QlikView across users in Spain to enable more informed and detailed analysis on business performance
  • Significantly expedite the decision-making process


  • Implementation speed
  • Visual modeling
  • Flexibility to adapt reports to the new business standards
  • Ease in implementing and developing the project by the IT department
  • Attractive implementation cost and rapid ROI

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