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Subaru Italia

Subaru Italia drives sales with QlikView

Bedrijfsprofiel

Regio: Italy
Omzet: N/A
Bedrijfstak: Automotive
Functie: Finance, Marketing, Sales, Service & Support, Supply Chain

"QlikView's ease of use and simplicity pleasantly surprised us. It has had a very positive impact on users, who required a relatively small amount of time to learn how to use it, and the results have been appreciated by everyone."

Maurizio Marinoni
Director of the Information Technology Department, Subaru Italia

Background

  • Subaru Italia now analyzes vehicle ordering and distribution flows, customer relationship data, purchaser profiles, dealer profiles and performance, spare parts warehousing, and finance credit and payments data.

Challenges

  • Improve sales, dealer and garage management with flow of vehicle orders
  • Manage credits and invoicing processes
  • Implement an easy-to-use business analysis system
  • Create a flexible platform that would adapt with the company‚Äôs growth

Solution

  • Subaru Italia deployed QlikView to 40 users across management, sales and distribution in just a few short weeks. With QlikView, Subaru Italia now analyzes vehicle ordering and distribution flows, customer relationship data, purchaser profiles, dealer profiles and performance, spare parts warehousing, and finance
    credit and payments data. With QlikView Server and QlikView Publisher, Subaru Italia is able to achieve a common dashboard to track performance.

Benefits

  • Increased visibility into vehicle sales and distribution performance data
  • Gained insight into buyer profiles
  • Managed dealer performance across orders, new and used car inventory, and regional market share
  • Improved parts management and availability in spare parts warehouse
  • Extended analysis to managing after-sales service warranties
  • Enabled high performance analysis

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