Ted Baker

Ted Baker

Ted Baker Data Reporting Suite is Driven by QlikView

Bedrijfsprofiel

Regio: Europe, United Kingdom
Bedrijfstak: Groot en detailhandel
Functie: Executive, Finance, Marketing, Sales, Service & Support, Web

“The wealth of data we now have on our customers through QlikView has changed the way we develop and run our marketing communications. The extensive customer insight means we can proactively build and drive more results-oriented campaigns.”

Craig Smith, Brand Communication Director
Ted Baker

Background

Ted Baker is both a global business and one of the fastest growing lifestyle brands in the U.K. with more than 2,000 employees. 

Challenge

  • Increase in-store customer data capture
  • Boost sales and revenue
  • Provide store managers with user friendly BI tool

Solution

Ted Baker deployed QlikView Business Discovery throughout the organisation to improve customer insight from disparate data sources.

Benefits

  • New marketing campaigns driven by accurate customer insight data
  • Disparate sources of data brought together easily through QlikView
  • Facilitated analysis and reporting of data on over 1.2 million shoppers
  • Analysed campaign impact by date, gender, location, transaction values, and product category Data Source Systems

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