TW Group

TW Group

TW GROUP USES QLIKVIEW FOR INNOVATIVE CONVERSION ANALYSIS AND SALES REPORTS

Bedrijfsprofiel

Regio: Asia Pacific, New Zealand
Bedrijfstak: Groot en detailhandel
Functie: Executive, Finance, IT, Marketing, Operations

“As a major retail business I cannot see us ever not using QlikView business discovery software. I wouldn’t be allowed to. Its power, fast execution and delivery, plus ease of use are exceptional.”

Kevin Rowland, Business Information Manager, TW Group

Background

  • The Warehouse Group (TW Group) is New Zealand’s largest listed retailer, with a wide range of products ranging from stationery to clothing, technology and sporting goods
  • Multi-brand omni channel retailer. It has more than 10,000 team members
  • 2014 first half results amounted to NZD 1.4 billion (US$1.2 billion) in sales

Challenges

  • TW Group lacked automated reporting on performance and sales
  • Company needs conversion analysis tool to improve sales
  • TW Group requires BI platform to support ongoing business growth

Solution

  • Warehouse Stationery initially deployed QlikView to 105 users and expanded its use throughout the organisation, introducing new applications to analyse sales and performance.

Benefits

  • Delivered innovative conversion analysis into sales and performance
  • Enabled new dashboards to be created in just two days
  • Provided comprehensive sales reports daily instead of limited five times a week
  • Analysed store performance and key metrics hour by hour

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