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Vistula Group

Vistula Group Deploys QlikView to Analyze “Big Data” in Fashion Retail

Bedrijfsprofiel

Regio: Europe, Poland
Bedrijfstak: Groot en detailhandel
Functie: Executive, Finance, Operations, Sales

"We no longer have to wait for our competitors to make a move to properly react to the market situation. In only a day, we can modify our existing database or add new sources and utilize this up-to-date information almost instantly."

Robert Jagucki, IT Director, Vistula Group 

Background

Vistula Group, based in Krakow, Poland, is an important player in the fashion and jewelry business, having expanded through mergers.

Challenges

  • Create business intelligence (BI) solution adapted to the dynamic fashion industry
  • Consolidate data scattered across disparate systems
  • Offer better insight into marketing campaigns and promotions to improve efficiency and profitability

Solution

Vistula Group deployed QlikView in just two months, enabling detailed analysis in hours rather than days. 

Benefits

  • Customized QlikView to suit the dynamic marketplace in which Vistula Group operates
  • Analyzed client spending habits to improve offers to customers
  • Enabled viewing of sales data from different angles to identify risks and develop countermeasures
  • Changed the way Vistula works with BI

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