Yamaha Music Eurpoe

Yamaha Music Europe

Yamaha Music Sales Divisions Harmonise Sales Data with QlikView


Regio: Europe, Germany
Omzet: N/A
Bedrijfstak: Consumentenproducten
Functie: Sales, IT, Finance

“Previously, we could have up to 10 versions of the same report. Now all reporting is centralized in QlikView and updates occur in near real time.”

Roy Kemble, Senior IT Manager, Yamaha Music Europe


  • The parent company for Yamaha’s six music sales subsidiaries in Europe
  • Responsible for selling Yamaha musical instruments and audio visual equipment across Europe
  • Headquarters in Hamburg, Germany, with head offices in France, Italy, Scandinavia, Spain and the United Kingdom


  • Harmonize sales logistics and other data from six European sales divisions
  • Unify all information into a single BI tool, facilitating cross selling and upselling across Europe
  • Offer managers tools for immediate ad hoc query and analysis of data


  • QlikView was deployed at Yamaha Music Europe’s headquarters in Hamburg, Germany
  • Using QlikView, Yamaha can measure key indicators for an internationally dispersed business such as sales reporting, margins, logistics and profit-ability among others
  • QlikView analyzes the performance of Yamaha’s logistics and purchasing departments and drills down into other management information
  • All European product sales information is available in one place and the IT team can easily build business applications to analyze the data


  • Provided single view of all sales activity and their outcomes
  • Allowed faster reporting and updates in near real time
  • Improved productivity for sales representatives
  • Best fit for unifying subsidiaries under the one Yamaha brand

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