Analyst Report

Analytics in Retail & Consumer Industries: Taking a Page from the B2B Playbook

The mind of the consumer is a key focus for retail and consumer product makers everywhere. But with consumers having unprecedented access to information and a variety of competitors to choose from, the quest to understand and predict consumer behaviour has become more challenging. This Aberdeen report explores how the B2B business intelligence (BI) and analytics approach can provide insight and decision support to help retail and consumer industries better understand their consumers.

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Analyst Report: Analytics in Retail & Consumer Industries: Taking a Page from the B2B Playbook