Analyst Report

Mid-market Retailers are Lagging Behind the Best-in-Class in Embracing Critical BI Capabilities

Aberdeen data reveals that mid-market retailers (annual revenue between $50M and $1B) are under pressure to remain operationally agile in a rapidly changing consumer-oriented market. The retail market as a whole has started to focus on making the use of Business Intelligence (BI) more pervasive in order to gain greater visibility into business drivers and become more agile in response to changing market conditions. This Analyst Insight assesses the specific strengths and weaknesses inherent in the mid-market retailer’s ability to optimize management and use of BI for improved external market agility.

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Aberdeen Mid Market Retail BI report

Aberdeen Mid Market Retail BI Report