Using Analytics to Drive Business Discovery in Consumer Electronics Channels
Channel and retail account managers are challenged today to show how effective their programs are, and need to have a solid understanding of sales performance by partner or retailer, by product and by territory or region. However, many consumer electronics (CE) players often lack visibility into demand trends downstream in the retail channel. CE manufacturers are looking to integrate channel data into business intelligence dashboards – to improve decision making for their sales, marketing and other channel managers. In this on-demand webinar, hear from the experts at QlikView and Zyme on the role of analytics and business discovery in empowering business users.
Find out what best-in-class channel data dashboards are all about, and stop flying blind in the consumer electronics’ channel.
Participants will learn:
- Key factors that affect the quality and reliability of your data
- Effective approaches and best practices in presenting and analyzing data on your channels
- Key trends in leveraging BI tools for business discovery
- Examples of how high-tech and CE companies are using channel data to drive business value
View On-Demand Webinar
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