White Paper

QlikView for Media - Maximizing Customer Intelligence

In a time of economic constraint and industry uncertainty, accurate targeting and increasing efficiency are crucial priorities for participants in the advertising value chain. This white paper explores the important role that consumer data can play in achieving both goals. It will analyse the effects of tightening data laws, the challenges of big data while illustrating how understanding the consumer can lead to increased ROI. The second part of the white paper shows how Business Discovery software can help overcome the big data hurdle through the QlikView features of Associative Experience, Global Search and Collaboration. It then concludes by exploring the idea that companies who fully exploit consumer data will have the competitive advantage.

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QlikView for Media Maximizing Customer Intelligence

White Paper: QlikView for Media - Maximizing Customer Intelligence