Think About Design When Thinking of BI

For some time now, academics and business leaders have celebrated design thinking as the panacea for failing corporations and the secret of savvy managers. On January 5, 2009, a group of leaders from the professional organizations of design who call themselves “The American Design Communities” presented a document to the U.S. Congress called Redesigning America’s Future: 10 design policy proposals for the United States of America’s economic competitiveness & democratic governance. This is the first document of its kind in two decades. Indeed, design is gaining importance in every area.

This discussion with Elif Tutuk, a leading industry technologist, will shed light on how design thinking could be applied to Business Intelligence.

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Elif Tutuk

A QlikView PerspeQtive, from Elif Tutuk